Marketing

Matt Stuckey is signing more checks these days — and that’s a good thing. At the beginning of October, the Stuckey Automotive dealership group that has Ford, Subaru, Buick-GMC and Mitsubishi stores in central and small-town Pennsylvania pushed an effort to buy consumers’ vehicles outright — even if someone wasn’t looking to trade in or

The newest Jeep Wrangler Rubicon has a button-operated steering system and a powerful axle-articulation suspension. It also might break if you step on it. It’s the first-ever Jeep model from Lego, made of 665 pieces and designed in partnership with Fiat Chrysler Automobiles to replicate some features as closely as possible. It’s available starting in

There’s no Operation Warp Speed for national distribution of electric vehicles. Every brand is on its own, and how each goes about it says as much about the brand’s relations with retailers as its commitment to cleaner personal transportation. At issue is who should pay for facility upgrades required to sell and service EVs. Last

The pandemic has caused great disruption in the auto industry, but retailers and automakers posted massive third-quarter profits. How can this be? Less inventory. Consumer demand rebounded quickly after the initial shock from the pandemic. Supply, however, has been slower to return as factories had to reduce production because of COVID-19. The reduction in inventory

Hyundai Motor Group on Thursday said it is launching a brand dedicated to its hydrogen fuel cell system in a move meant to boost that business. Hyundai Motor Group, which includes Hyundai Motor Co. and Kia Motors Corp., said the name “HTWO” stands for the hydrogen molecule, H2, as well as “hydrogen” and “humanity.” The South

The new year won’t magically wipe away the coronavirus or erase the political strife of 2020. But the mere changing of a numeral on the calendar at least brings hope that the next 12 months will be different, and Kia Motors America is seizing on the rare moment of optimism in otherwise dark times. Kia

Polestar’s vegan upholstery earned the electric vehicle brand a starring role in the 40th anniversary celebration of the country’s biggest animal rights group. A Polestar 2 is the top item up for bid in an online auction being held this month by People for the Ethical Treatment of Animals. The car’s seats are covered in

With the hiring of former Jaguar Land Rover and Aston Martin marketing veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his growing cadre of seasoned automotive industry professionals to deliver him a smooth launch of the company’s first vehicles. This year, Scaringe has filled his executive roster with at least a half-dozen senior

DETROIT — General Motors has corrected an online advertising campaign that overstated the capabilities of its Super Cruise driver-assist system. This week, ads for the system, available on a growing number of Cadillac vehicles, appeared with a headline that said “Cadillac Super Cruise – Experience Autonomous Driving.” But the system is not autonomous. It always

Since taking the wheel of Kia Motors Corp. in April, CEO Ho Sung Song has been positioning the South Korean automaker for a new era of industry upheaval. Under Kia’s five-year business plan unveiled this year, Song, 58, wants to make the company a global leader in electric vehicles, branch into so-called purpose-built vehicles and

Last March, Manheim was set to host a large event at its Pennsylvania namesake site to celebrate its 75th anniversary. There was to be an overview of the auction’s history, a special sale with more than 600 vehicles, and company leaders would be on hand to discuss the vital role the used-car market plays in

Ford Motor Co. reached outside the auto industry for its next global chief marketing officer, installing former eBay North American CMO Suzy Deering into the position.  Deering left eBay in mid-October after five years. She joined the online marketplace after serving as CEO of Atlanta ad agency Moxie, after logging time in marketing roles at

McLaren Automotive will call its upcoming plug-in hybrid the Artura, the latest detail to be revealed about the supercar. The electrified vehicle was previously referred to as the P16, its code-name. A McLaren spokesman said Artura is a newly created name that “represents the art of design and future technology.” McLaren released an image of

Tara Rush will take over the chief marketing officer role at Audi of America, moving up from her current position as chief communications officer. She assumes many of the duties performed by vice president of marketing Loren Angelo, who is departing the automaker after a 12-year stint in which he held various marketing roles. Rush,

LOS ANGELES — Honda plans to present a prototype version of the 11th-generation Civic compact sedan on the streaming platform Twitch next week, prior to its arrival in U.S. showrooms in late spring 2021 as a 2022 model, the automaker said Thursday. Honda said in a press release that it will give a first glimpse

LOS ANGELES — Honda plans to present a prototype version of the 11th-generation Civic compact sedan on the streaming platform Twitch next week, prior to its arrival in U.S. showrooms in late spring 2021 as a 2022 model, the automaker said Thursday. Honda said in a press release that it will give a first glimpse

Volkswagen of America has hired industry veteran Kimberley Gardiner away from Mitsubishi to be its new head of marketing. Gardiner, 52, will become senior vice president for brand marketing at Volkswagen effective Nov. 16, the automaker said. She replaces Saad Chehab, 53, who left Volkswagen in May after nine months on the job. Gardiner has

Thayer Family Dealerships in Bowling Green, Ohio, typically hosts a handful of events per year. The activities — including a back-to-school event, a few classic car shows and a military appreciation event — are meant to bring existing customers back as well as draw in new community members and potential customers. This year, Thayer was

PARIS — A trademark dispute over its logo has left Polestar, the electric-vehicle brand owned by Volvo Cars and Geely, temporarily unable to launch its cars in France.  Ruling in a case that dates back to 2017, a French has court found that Polestar’s logo is similar enough to Citroen’s “double chevron” design as well

It’s not often that a car gets involved in a boat race. But the Vision 2030 Hyper SUV from Italian designer Fabrizio Giugiaro managed to snag a prominent role in last month’s Venice Hospitality Challenge regatta. The electric concept car was set on a barge in the Giudecca canal to serve as a buoy marking