Marketing

DETROIT — General Motors has corrected an online advertising campaign that overstated the capabilities of its Super Cruise driver-assist system. This week, ads for the system, available on a growing number of Cadillac vehicles, appeared with a headline that said “Cadillac Super Cruise – Experience Autonomous Driving.” But the system is not autonomous. It always
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Since taking the wheel of Kia Motors Corp. in April, CEO Ho Sung Song has been positioning the South Korean automaker for a new era of industry upheaval. Under Kia’s five-year business plan unveiled this year, Song, 58, wants to make the company a global leader in electric vehicles, branch into so-called purpose-built vehicles and
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Last March, Manheim was set to host a large event at its Pennsylvania namesake site to celebrate its 75th anniversary. There was to be an overview of the auction’s history, a special sale with more than 600 vehicles, and company leaders would be on hand to discuss the vital role the used-car market plays in
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McLaren Automotive will call its upcoming plug-in hybrid the Artura, the latest detail to be revealed about the supercar. The electrified vehicle was previously referred to as the P16, its code-name. A McLaren spokesman said Artura is a newly created name that “represents the art of design and future technology.” McLaren released an image of
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LOS ANGELES — Honda plans to present a prototype version of the 11th-generation Civic compact sedan on the streaming platform Twitch next week, prior to its arrival in U.S. showrooms in late spring 2021 as a 2022 model, the automaker said Thursday. Honda said in a press release that it will give a first glimpse
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It’s not often that a car gets involved in a boat race. But the Vision 2030 Hyper SUV from Italian designer Fabrizio Giugiaro managed to snag a prominent role in last month’s Venice Hospitality Challenge regatta. The electric concept car was set on a barge in the Giudecca canal to serve as a buoy marking
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Even a pandemic can’t stop the Wienermobile. Oscar Mayer briefly sidelined its 300-hp frankfurters in the spring, but the company “decided that being a source of frivolity during trying times is part of its DNA,” The New York Times reported last week. So all six Wienermobiles, most of which ride on a Chevrolet chassis with
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J.D. Power’s 2020 Q3 Mobility Confidence Index found that North American vehicle owners have not changed their opinions on battery-electric vehicles or self-driving technologies. The study, fueled by SurveyMonkey and released Tuesday, said “consumers remain skeptical because of their lack of firsthand experience with these technologies and lack of education about how and why these
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Mercedes-Benz’s Alabama plant is committed to delivering the most expensive mass-production passenger vehicle made in America on time. The Mercedes-Maybach GLS 600 4MATIC arrives in stores in December and starts at $161,550, including shipping. Fully loaded, the SUV will top out at nearly $200,000. The plant in Vance, which builds the GLE, GLE Coupe and
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Automakers and tech companies have sought to cultivate the trust of consumers as they’ve developed and launched driver-assist systems that many consider a prelude to self-driving vehicles. Those efforts may be misguided. Consumers often are confused by the performance capabilities and limitations of driver-assist systems, which can control some steering, acceleration and braking tasks. Motorists
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As COVID-19 state mandates shut down dealership retail sales, more targeted marketing efforts with bigger budgets were shifted to fixed ops departments that remained open as essential services. “Many dealers made massive cuts to their marketing budgets, but they didn’t touch service,” says Alexi Venneri, CEO of marketing firm Digital Air Strike. The sudden importance
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