Marketing

From economic stresses to increased work-from-home numbers, byproducts of the COVID-19 pandemic are giving pause to car shoppers who might otherwise consider an electric vehicle to replace their internal-combustion-engine model. But this is just a short-lived bump in the road that will be followed by a rebound in consumer interest in EVs. There are compelling
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ATLANTA — Porsche Cars North America is expanding adjacent to its headquarters in metro Atlanta. The sports car maker will begin construction of a service center and a classic factory restoration center next to Hartsfield-Jackson Atlanta International Airport. The 33-acre “multimillion-dollar development” will also be used to expand the Porsche Experience Center performance track, the
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ATLANTA — Porsche Cars North America is expanding adjacent to its headquarters in metro Atlanta. The sports car maker will begin construction of a service center and a classic factory restoration center next to Hartsfield-Jackson Atlanta International Airport. The 33-acre “multimillion-dollar development” will also be used to expand the Porsche Experience Center performance track, the
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There’s a series of a dozen children’s books called Who Would Win? in which the author explains what would happen if two animals faced each other in a hypothetical battle to the death. Among the matchups are “Hammerhead vs. Bull Shark,” “Green Ants vs. Army Ants” and “Wolverine vs. Tasmanian Devil.” Now Ford Motor Co.
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Project Apollo, Ford Motor Co.’s scramble to pivot from making cars and trucks to manufacturing lifesaving medical equipment during the coronavirus crisis, is the subject of a short documentary from the director of “Friday Night Lights.” In On the Line, a nine-minute film released this month on YouTube, several Ford workers who volunteered to make
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LOS ANGELES — Mazda North America is promoting the head of its captive ad agency, Brad Audet, to chief marketing officer effective immediately. Audet, leader of Garage Team Mazda since 2013, was interim CMO since March, when Dino Bernacchi left the post. Audet “has successfully guided our marketing operations during this time of unprecedented uncertainty
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TOKYO — Toyota Motor Corp. and advertising firm Dentsu Group Inc. and have agreed to form a business alliance and establish two companies to improve Toyota’s communications and digital transformation strategy, Dentsu said in a statement Wednesday. Both the firms will operate under a holding company, of which Toyota will own 66 percent and Dentsu
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Nissan North America — which for years has relied on college football — is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars. The automaker will continue putting money into college football, where it will air its “Heisman House”
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‘There’s only one Bob ROOOHHHRRR-man!’ The Bob Rohrman Auto Group has used that familiar tag line for decades in its ubiquitous TV commercials in Illinois, Indiana and Wisconsin. Rohrman, who died last week at age 87, appeared as dozens of wacky characters in his ads, from painter Bob Ross and actress “Roberta Rohrmanspoon” to his
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The Washington Auto Show is getting a later start next year because of the ongoing coronavirus pandemic, show organizers said Thursday. Next year’s show is set to run March 26 through April 4 at the Walter E. Washington Convention Center in the nation’s capital. The event had been scheduled to run Jan. 29 through Feb.
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Cadillac is getting its ducks in a row as it prepares to create a fully electric lineup within the next decade. The Lyriq, a midsize crossover unveiled this month, features a return of the ducks that the brand dropped from its logo 20 years ago. The ducks — officially, they’re merlettes — appear on the
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When the Ford Bronco disappeared in 1996, so did the legendary pitchman it was named after, John Bronco. The Bronco is headed back to dealerships soon, but John Bronco is still missing. That’s the — completely fictional, of course — story behind an upcoming mockumentary starring Walton Goggins as a rodeo-riding, road-racing sex symbol. John
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DETROIT — No auto show? No problem. The coronavirus pandemic is prohibiting consumers from getting an in-person look at Ford Motor Co.’s newest vehicles through elaborate show displays, so the automaker decided to take one product directly to their homes. Ford on Thursday announced an augmented reality feature called “driveway dealership.” It allows users to
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Brian Murphy’s 2007 Nissan Frontier will live out its retirement at the Tennessee plant where it was made 13 years ago. The Illinois man, who works as a delivery driver, swapped out his trusty pickup for one of the first 2020 Frontiers last week. Nissan gave Murphy the new truck so it could memorialize his
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Audi last week apologized for a social media ad that some critics called too provocative and others said showed a young girl in danger. The ad showed the girl leaning against the grille of an RS4 station wagon. The caption: “Lets your heart beat faster — in every aspect.” After complaints poured in, Audi removed
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