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As uncertainty about the coronavirus swept the nation in April, Fiat Chrysler Automobiles sought to provide “entertainment relief,” as North American marketing chief Marissa Hunter called it, with a weekly slate of musical performances from various artists on Facebook. FCA, which has often turned to music as a connection point with consumers, partnered with Interscope
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As Audi’s most expensive crossover on sale yet, the 2021 Q8 is alone on Mount Flagship. Luckily, it’s a comfortable place to be. This year, not much changes for the Q8. It’s still loaded with tech and conveniences, and performance versions heap on all of the above, smothered in extra horsepower. It’s an 8 for
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Security camera footage has captured the driver of a VW Passat in Switzerland putting on what is perhaps the worst display of motoring skills we’ve seen (OK, not ‘ever’ but certainly recently). The clip shows the driver of the silver Passat quickly entering a parking facility. Right off the bat, the driver misjudges the entry
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Dana CEO Jim Kamsickas assured analysts two weeks ago that, while the COVID-19 pandemic was hurting his company along with the rest of the auto industry, Dana is in a strong financial position to weather the crisis, and has benefited from management lessons about employee safety it learned while coping with the pandemic in China
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Since 2008, Subaru of America has fostered a marketing identity built around the idea of love. Now, the automaker is leaning on that emotion in a more active and direct way with its advertising during the COVID-19 pandemic. Subaru, along with its retailers and two independent distributors, made a donation of roughly $5 million to
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In the months before the COVID-19 pandemic brought down North American auto production this spring, Tenneco was already navigating financial challenges. It suffered a blow to revenues and profits from the 2019 labor strike at General Motors. And it experienced a decline in business from the softening market in China last year, exacerbated by the
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